News & Events

The Most In-Demand Luxury for Affluent Homebuyers: Personal Wellness

Luxury Portfolio International's recently released report The Great Wellness Surge: Bringing the Best Life Home takes an in-depth look at how personal wellness has become the newest and most prioritized luxury from the perspective of those with homes worth $1 million USD or more.

Loving the luxury spa-like bath featured on the cover of the report? We are too! This luxurious bathroom is in the master suite of one of our listings! Check it out here and take a virtual tour around this serene oceanfront oasis built with wellness in mind. La Cieba is a luxury estate on Paradise Island, listed with Bahamas Realty broker Andrea Brownrigg.

According to their findings, there has never been a larger market of potential luxury homebuyers, with personal wealth at a record high globally; however, the luxury market is not immune to challenges, "Buyers face the possibility of economic or political instability, evolving tax structures and climate-related purchase considerations. Beyond these evergreen challenges, novel issues like the Coronavirus (COVID-19) have impacted market activity."

What is the response to these uncertainties? A focus on wellness to tune out the noise of the world.

The report breaks down five key wellness-oriented trends that are predicted to impact the purchasing decisions of homebuyers in the time ahead, including the rising demand for residential wellness amenities, the pursuit of wellness through international travel, and stress management.

A change in work styles, from in-office to remote, has prompted an increased need for self-care at home. Consumers are focused on residential offerings that help them unwind and disconnect, such as spa-like baths and amenity-rich indoor-outdoor living areas.

How these factors influence affluent consumers will be pivotal in their home-buying decisions. 

Some of the key takeaways:

1. Wellness is central to a life well-lived: More than 90 percent of luxury homeowners say their overall personal wellness is of utmost importance and are therefore committing free time to wellness activities, transformational experiences, social bonding, and leisurely travel. This is particularly true with the rapidly growing number of millennial luxury homeowners. 

2. Home wellness is in growing demand: Wellness at home can be found, for example, with specific kitchen elements* for the management
of dietary preferences (e.g., temperature and humidity-controlled cabinets, cellar-like storage for root vegetables, apples and other fall harvest produce), meditation spaces, exercise rooms, home spas or saunas, special lighting features for sleep hygiene, air and water filtration and more.

Download the complete report: The Great Wellness Surge: Bringing the Best Life Home
 

Bahamas Realty Sees Major Boost In Website Traffic, Predicting Market Bounce-back

Bahamas Realty, a full service Bahamian real estate firm specializing in residential and commercial property across The Bahamas, is seeing a major increase in website traffic and inquiries, a change which the company predicts is an indication that interest in Bahamian property is rebounding after the initial industry slowdown seen during the Covid19 pandemic.

The pandemic has brought with it unprecedented disruption, impacting economies and industries globally, of which Real Estate is no exception. According to economists from The Leading Real Estate Companies of the World®, an invite-only organization encompassing some of the world’s top real estate firms, of which Bahamas Realty is a member, the silver lining is the prediction of a firm recovery of the industry. In a recently released Global Market Update, the organization stated that while the contraction has been sharp, “the recovery is expected to be sharp as well … this outlook is due to the cause of recession, which is not fundamental or economic, but rather public health. In short, the demand for products and services is just stalled”.

Disruption to the Bahamian market is consistent with global trends; however, Bahamas Realty’s website data shows a major uptick in users visiting the website since June 1, with visitors to the site increasing by more than 60% over the prior six weeks, and 130% over the same period in 2019.

The increase in web traffic has also been accompanied by a steady increase in property inquiries, according to Bahamas Realty’s CRM (Client Relationship Manager) software. New inquiries through the website were up 125% in the recent period, and nearly 50% year over year.

“This data is incredibly positive for our business,” said Donald Martinborough, CEO of Bahamas Realty. “We see it as an encouraging sign for the Bahamian real estate industry as a whole”, adding that the rebound in property inquiries may well lead to a market recovery at levels “better even than pre-pandemic levels” over the next couple of years.

 “We’re seeing major increases in web traffic, particularly from the United States,” said Iona Henderson, Marketing Coordinator at Bahamas Realty. “The U.S. is typically our largest audience demographic, with visitors originating in The Bahamas coming in second, but we have seen U.S. visits increase by more than 250% in the last six weeks, accounting for 70% of our traffic.”

Ms. Henderson believes there are several factors driving this change, most notably The Bahamas’ swift action during the early stages of the pandemic. “There seems to be a link between The Bahamas’ response and interest in property from offshore buyers, particularly from the U.S. where they have, sadly, seen cases steadily increase.”

“The Bahamas has always been a draw for the American buyer because of our close proximity to the U.S., and the relative ease of doing business,” said Mr. Martinborough. “However, this pandemic has highlighted one of our other major appeals: the safety, privacy, and seclusion that many properties on our beautiful islands offer.”

 

Bahamas Realty Represents Home Featured in HGTV's Ultimate House Hunt

HGTV’s 9th annual Ultimate House Hunt contest, featuring listings exclusively from Leading Real Estate Companies of the World® and Luxury Portfolio International® members, is officially underway! The annual contest curates the world’s most stunning real estate listings. The 2020 HGTV Ultimate House runs from June 30 through August 4th. During the contest period, consumers are invited to vote for their favorite homes in the US in eight different categories and tour featured Global Homes from 13 alluring locations around the world.

This year, we’re honored to announce that a property listed with Bahamas Realty has been selected for Global Feature by editors of HGTV.com based on its extraordinary features and inspired design, captured by striking photography. The sprawling estate, named La Cieba, is located in the exclusive beachfront and golf community of Ocean Club Estates on Paradise Island.

“We are delighted that this estate has been included in the HGTV Ultimate House Hunt,” said Bahamas Realty CEO, Donald Martinborough. “It’s an extraordinary home that represents the best of Bahamas living. It’s like a secluded private island retreat with access to world class amenities.”

Listed with company director and estate agent, Andrea Brownrigg, La Cieba is currently the most expensive property on the Bahamas MLS at $39.5M. The ultra-exclusive property is a serene oasis obscured from view on all sides and has water features, waterfalls, ponds, two swimming pools and 300’ of spectacular beachfront.

“La Cieba is the epitome of luxury island living,” said Brownrigg. “Between the spectacular beachfront main residence and exquisite stone walled guest cottages nestled amidst lush tropical landscaping, it’s the ultimate retreat for family to come together to create cherished memories.”

Ocean Club Estates homeowners benefit from the added privilege of a private Beach and Tennis Club, optional golf membership, access to the wide array of recreation venues at Atlantis and exclusive membership in the Four Seasons Ocean Club to enjoy the pools, spa, gym, tennis courts, beach and restaurants.

Click here to view the listing and take the 3D virtual tour!