Blog :: 09-2020

The Most In-Demand Luxury for Affluent Homebuyers: Personal Wellness

Luxury Portfolio International's recently released report The Great Wellness Surge: Bringing the Best Life Home takes an in-depth look at how personal wellness has become the newest and most prioritized luxury from the perspective of those with homes worth $1 million USD or more.

Loving the luxury spa-like bath featured on the cover of the report? We are too! This luxurious bathroom is in the master suite of one of our listings! Check it out here and take a virtual tour around this serene oceanfront oasis built with wellness in mind. La Cieba is a luxury estate on Paradise Island, listed with Bahamas Realty broker Andrea Brownrigg.

According to their findings, there has never been a larger market of potential luxury homebuyers, with personal wealth at a record high globally; however, the luxury market is not immune to challenges, "Buyers face the possibility of economic or political instability, evolving tax structures and climate-related purchase considerations. Beyond these evergreen challenges, novel issues like the Coronavirus (COVID-19) have impacted market activity."

What is the response to these uncertainties? A focus on wellness to tune out the noise of the world.

The report breaks down five key wellness-oriented trends that are predicted to impact the purchasing decisions of homebuyers in the time ahead, including the rising demand for residential wellness amenities, the pursuit of wellness through international travel, and stress management.

A change in work styles, from in-office to remote, has prompted an increased need for self-care at home. Consumers are focused on residential offerings that help them unwind and disconnect, such as spa-like baths and amenity-rich indoor-outdoor living areas.

How these factors influence affluent consumers will be pivotal in their home-buying decisions. 

Some of the key takeaways:

1. Wellness is central to a life well-lived: More than 90 percent of luxury homeowners say their overall personal wellness is of utmost importance and are therefore committing free time to wellness activities, transformational experiences, social bonding, and leisurely travel. This is particularly true with the rapidly growing number of millennial luxury homeowners. 

2. Home wellness is in growing demand: Wellness at home can be found, for example, with specific kitchen elements* for the management
of dietary preferences (e.g., temperature and humidity-controlled cabinets, cellar-like storage for root vegetables, apples and other fall harvest produce), meditation spaces, exercise rooms, home spas or saunas, special lighting features for sleep hygiene, air and water filtration and more.

Download the complete report: The Great Wellness Surge: Bringing the Best Life Home